I just wanted to point out a new article, “Reboot Cinema,” I contributed to a special “debate” on 3D in the most recent issue of Convergence. My article attempts to match up industry discourse on the value of 3D with promotional materials associated with the practice of “rebooting” popular characters or narratives. I originally wrote the article in response to the new cycle of Spider-Man films starring James Garfield and the end of the Christopher Nolan Batman films, but the industrial strategy of rebooting familiar franchises has certainly continued (as the planned Batman cycle starring Ben Affleck illustrates). That said, 3D has also been promoted, in both industry materials and in films by directors such as James Cameron (Avatar) and Martin Scorsese (Hugo), as a means of “rebooting” cinema itself, of providing audiences with new forms of textual novelty that were seen as reinventing what cinema could do.
I’d encourage everyone to check out the entire issue, though, given the other fantastic writers (Barbara Klinger, Miriam Ross, Francesco Casetti, and others) who participated in this forum.