Today’s buzz is that Oscar is joining the YouTube generation with a reworked website that will include games, quizzes, an Ellen DeGeneres videoblog, and, perhaps best of all, a “Thank You Cam,” which will allow winners to continue their speeches off-stage. You can guess randomly at Oscar trivia questions and take a quiz to find your ideal Oscar date (mine was Renee Zellweger, then, oddly, the game selected Charlize Theron when I answered questions “requesting” a short brunette).
It’s easy to make fun of some of this stuff, especially when one of the show’s creative consultants comments that, “All of the major sponsors of the Web site are holding sweepstakes, so it’s very interactive.” Of course, thus far, the site offers a fairly limited range of interactive features. I couldn’t find chat rooms or discussion boards where fans could gossip about the Oscars or talk about other awards ceremonies (or whatever). All of the “interaction” seems to be directed back towards the show. But the video clips with many of the 177 nominees, including those in relatively minor categories, look interesting (with the added bonus that the interviews were produced by Errol Morris).
Plus, I’ve just taken the “What Oscar character are you?” quiz and discovered that I’m Atticus Finch, so everything is all right.