Like a Monster Truck You Can Pour into Your Face

Karina already lifted the best line from this faux-viral video created by the folks at Fox to sell Brawndo, the formerly fictitious energy drink featured in Mike Judge’s cult comedy, Idiocracy. As Karina points out, Fox did everything possible to bury Idiocracy when it was first produced, but they are going full steam ahead to market Brawndo using viral videos on YouTube, a Brawndo website, and other social networking tools. And, yes, you can “friend” Brawndo on Facebook and MySpace.

As Karina points out, the video contains only vague references–at best–to the original film and is now cashing in on the film’s critique of advertising and commercialism in order to–you guessed it–sell an energy drink that was the object of parody in the original film. And, yes, I realize that I’m now complicit in the marketing of Brawndo because I’m linking to the video and to the website, but this is more than a little insane. Isn’t it?

“Welcome to Costco. I love you.”

Also seen at pullquote.

Update: Corrected to fix misspelling of “Costco.” Talk about an idiocracy.

Update 2: The Guardian’s film blog also has a Brawndo post that is well worth checking out.

1 Comment »

  1. Jamey Kirby Said,

    December 5, 2007 @ 1:44 pm

    You are missing the point, Brawndo has what plants crave!

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