Raining McCain

It’s the end of viral political videos as we know them. Via Matt Yglesias, where one commenter describes the video as the “Plan 9″ of viral political videos.

I feel obligated to say a little more about “Raining McCain,” so I’ll echo a comment Michael Newman made on Twitter speculating that this looks a little less than sincere, although I’m not entirely sure where we are when YouTubers are parodying something like ObamaGirl that was already satirical. That being said, I find it utterly hilarious that the woman on the left keeps disappearing into the background because her green outfit blends in with the green screen. Another commenter at Matt’s points out that it’s a pretty good parody of the original “It’s Raining Men” video.

Update: Jonathan has a great post on the “extratextual” aspects of the “Raining McCain” video. In fact, what makes this video work so well as camp is that it never fully discloses its status as camp, unlike the self-professed camp of Snakes on a Plane, to name one (failed) example.  Jonathan also points to this Daily Kos post that suggests the video might be a Democratic “dirty trick” designed to reinforce the cultural point that Republicans are decidedly unhip.  If Jason is right that popular culture taste matters when we choose our presidential candidates, then perhaps this video is a further illustration of how out of touch the McCain camp–pardon the borrowed pun–actually is when it comes to viral videos.

I think he’s right that the video has some potentially regrettable gender codings, something I should have addressed in my original response to this video, and a point that I tried to address in my comment at Jonathan’s blog, which I’ll quote here: “Yeah, I was a little ambivalent about how the women in the video were “used,” but perhaps I assumed too readily that they were the ‘authors’ of the video, in a sense using their own identities to subvert both the ObamaGirl rhetoric and the McCain, uh, camp.”

3 Comments »

  1. Tama Said,

    March 23, 2008 @ 6:39 pm

    *shudder* Sincere or otherwise, that is one of the worst videos I’ve ever seen! If fact, if that’s a sincere effort (and I agree that’s highly unlikely) then I don’t even understand why you folks would need an election (and, yes, despite a reasonable level of cynicism, I thought Obama’s More Perfect Union speech was pretty amazing).

  2. Chuck Said,

    March 23, 2008 @ 6:46 pm

    It’s almost sublime in its badness–the Plan 9 comparison is pretty apt.

    I liked Obama’s speech quite a bit, as well. I’m not sure if I’ve said so explicitly on the blog. I have to admit my cynicism radar has been pretty low when it comes to Obama, which probably says something about how I think about politics.

    In fact, I’m thinking that Jason’s comments about taste and politics may be more precise than I would like to admit.

  3. The Chutry Experiment » Everybody Hates Critics Said,

    March 31, 2008 @ 3:06 pm

    [...] maybe “It’s Raining McCain” wasn’t satire after all.  At the very least, the lead McCain Girl seems just a little upset that people have [...]

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