I feel obligated to say a little more about “Raining McCain,” so I’ll echo a comment Michael Newman made on Twitter speculating that this looks a little less than sincere, although I’m not entirely sure where we are when YouTubers are parodying something like ObamaGirl that was already satirical. That being said, I find it utterly hilarious that the woman on the left keeps disappearing into the background because her green outfit blends in with the green screen. Another commenter at Matt’s points out that it’s a pretty good parody of the original “It’s Raining Men” video.
Update: Jonathan has a great post on the “extratextual” aspects of the “Raining McCain” video. In fact, what makes this video work so well as camp is that it never fully discloses its status as camp, unlike the self-professed camp of Snakes on a Plane, to name one (failed) example. Jonathan also points to this Daily Kos post that suggests the video might be a Democratic “dirty trick” designed to reinforce the cultural point that Republicans are decidedly unhip. If Jason is right that popular culture taste matters when we choose our presidential candidates, then perhaps this video is a further illustration of how out of touch the McCain camp–pardon the borrowed pun–actually is when it comes to viral videos.
I think he’s right that the video has some potentially regrettable gender codings, something I should have addressed in my original response to this video, and a point that I tried to address in my comment at Jonathan’s blog, which I’ll quote here: “Yeah, I was a little ambivalent about how the women in the video were “used,” but perhaps I assumed too readily that they were the ‘authors’ of the video, in a sense using their own identities to subvert both the ObamaGirl rhetoric and the McCain, uh, camp.”