Transmedia Pynchon

This is the epitome of cool.  Thomas Pynchon, author of The Crying of Lot 49, has a new book out, Inherent Vice, and he’s promoting it via a video trailer (!) posted on YouTube.  The writers at Open Culture speculate that the voice narrating the trailer belongs to Pynchon himself, but I have no way of guessing (although Pynchon did “appear” in an episode of The Simpsons, playing himself).

It’s a pretty cool way of promoting Pynchon, someone who has been attentive, thoughout his career, to the vicissitudes of popular culture, as well as the excesses of the California celebrity scene and counterculture, which seem to provide at least some of the subject matter for the book.  And it made me want to read the book Right Now.

Update: When GalleyCat asked Penguin Press about the identity of the trailer’s narrator they “received a sly ‘no comment.'”

Update 2: Snarkmarket has another “book trailer,” this time for Seductive Espionage: The World of Yuki 7, a “swinging ’60s” spy thriller with some great visual style.  Via Filmoculous.

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