Age of Stupid Premiere

A few months ago, I began hearing about Age of Stupid, a feature film about climate change by McLibel director Franny Armstrong and starring Pete Postlethwaite as “a man living alone in the devastated world of 2055, looking at old footage from 2008 and asking: why didn’t we stop climate change when we had the chance?”

Now, via Jon Reiss, a reminder that Age of Stupid will be having its global premiere this week at over 500 theaters in 45 countries.  As Reiss notes, the makers of Age of Stupid have used a number of hybrid or transmedia strategies to raise awareness of the film.  For those of you in the Raleigh-Durham area, the film will be playing on September 21st at 7:30 PM at the North Hills Stadium 14 Theater.

The website itself offers a number of social media features and the making-of page explains that the filmmakers “crowd-funded” the entire 450,000 pound budget, positioning the film as part of the emerging model of digital distribution.  An, in keeping with the film’s environmental politics, even measures The Age of Stupid’s own carbon footprint.  A 50-minute documentary on the production of The Age of Stupid, which I’ll try to watch asap, was also recently launched on The Guardian’s website.

There’s a lot to like here, at least from my perspective, as someone interetsed in seeing the emergence of new distribution models.  The film’s producers have succeeded in creating something of a special event, a “live” premiere sent from a solar-powered tent (in keeping with the film’s environmentalist goals) to theaters around the world.  It’s a cool way to build conversation about an important social and political issue and to build anticipation for what looks like a compelling film.  You can check here to see if the film is playing in your neighborhood.

1 Comment

  1. The Chutry Experiment » The Age of Stupid Said,

    September 22, 2009 @ 10:48 am

    […] that attracted over one million viewers (according to estimates reported by the filmmakers).  As I mentioned the other day, the filmmakers sought to leverage social media tools not only to build an audience but to create a […]

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