I haven’t written as much lately about political mashups, in part because the 2008 election cycle has passed. But two recent ads by the Democrats have sought to exploit the rhetoric of some of the Apple ads to support Democratic candidates for Senate and the House:
The GOP Plan, by the DSCC, offers a relatively standard take on the Mac-PC ads featuring John Hodgeman and Justin Scott, attempting to identify the Republicans with “old” ideas. Republicans in Congress uses an iPhone ad touting the product’s applications to identify Republicans with a number of negative behaviors suggesting that there “is a rep for that.”
Both ads seem to work well enough, especially for politically-informed viewers, but I’m intrigued by the degree to which the relationship with the Apple brand seems so flexible. As a number of commenters on Daily Kos (where I found the video) noted, the Justin Scott character often comes across as relatively smug, something the DSCC ad tries to dilute. The “iPhone ap” ad has itself become the source of parody in a Verizon ad (“there’s a map for that”). Not much to add right now–it’s very late on a Saturday night–but interesting to see these memes continue to evolve.