Indie Movies and “Audience Distribution”

Via The Film Doctor’s Twitter feed, I came across this Time Magazine article about indie filmmakers who are offering some version of free access to their movies.  Many of the usual subjects are mentioned, including Nina Paley, who released Sita Sings the Blues to YouTube using a Creative Commons license.  It’s a pretty solid overview of the ability of some indie filmmakers to use viral marketing techniques to promote their films, but I think I’m most intrigued by Paley’s description of her film’s success as due to what she calls its “audience distribution,” that is, the role of the audience in spreading the word about the movie.

1 Comment »

  1. FilmKaravan Said,

    January 4, 2010 @ 10:34 am

    Bring Sita home with a DVD of

    Buy on Amazon:
    Rent on Netflix:

    Sita is a goddess separated from her beloved Lord and husband Rama. Nina is an animator whose husband moves to India, then dumps her by email. Three hilarious shadow puppets narrate both ancient tragedy and modern comedy in this beautifully animated interpretation of the Indian epic Ramayana. Set to the 1920’s jazz vocals of Annette Hanshaw, Sita Sings the Blues earns its tagline as “the Greatest Break-Up Story Ever Told.”

    Need another reason why? Check out Roger Eberts Review!

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