Via The Film Doctor’s Twitter feed, I came across this Time Magazine article about indie filmmakers who are offering some version of free access to their movies. Many of the usual subjects are mentioned, including Nina Paley, who released Sita Sings the Blues to YouTube using a Creative Commons license. It’s a pretty solid overview of the ability of some indie filmmakers to use viral marketing techniques to promote their films, but I think I’m most intrigued by Paley’s description of her film’s success as due to what she calls its “audience distribution,” that is, the role of the audience in spreading the word about the movie.
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