Media Studies: The Next Generation

Also via Dennis Jerz: A BBC article on media literacy. The article reports that enrollment in media studies courses is up 15.8%, with educators hoping to teach basic “media literacy” to students as young as three years old. The goals established by the British Film Institute would include helping children to distinguish between different types of media in order to understand “that the sources and motivation of a text can make a difference to the truth or accuracy of what it says.”


  1. Jason Said,

    February 4, 2004 @ 8:46 am

    Sounds, you know, like an English department. And people wonder how what we do might possibly be important.

  2. chuck Said,

    February 4, 2004 @ 11:38 am

    I think it’s a pretty good picture of what we do (I’ll refrain from making jokes about the BBC’s record of accuracy lately).

    I did think the emphasis on understanding product placement was a bit overstated. Still, I agree with the BFI position that “literacy” needs to be redefined in (for lack of a better term) spectacular culture.

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