Logorama

One of the highlights for me at this year’s Oscars was the discovery of this year’s winner for Best Animated Short film, Logorama, and thanks to the power of streaming video, you can view the film in its entirety at both the official website and the Wreck and Savage blog.  Logorama takes place in a world composed almost entirely of corporate logos.  Skyscrapers are Colgate boxes, while Pringles guys order food at a diner from the Esso girl.  The lion at the local zoo is an MGM logo, and security is provided by the not-so-jolly Green Giant.  It would be easy for such a world to become tiresome and preachy, but the logos are given quirky, often belligerent personalities, giving the film a humorous and somewhat NSFW edge.

The plot centers around a couple of foul-mouthed cops (played by Michelin Men) chasing a bank robbing Ronald McDonald, and as the chase unfolds, the entire world of Logorama begins to fall apart quite literally–a couple of defunct or near defunct corporations even make appearances to great effect–until we get one of the funniest concluding tracking out shots I’ve seen in a long time.  I’m trying to avoid giving away too many of the sight gags because this is one film you should see for yourself, a great illustration that short films are not necessarily apprentice projects, as Taylor Hackford seemed to imply during last night’s Oscars, but an art form unto themselves.

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