Here’s what I’ve been reading and watching and playing over my Sunday morning coffee:
- I’ll admit that I knew little about Scott Pilgrim comic book series before production on the film began, but now that it’s due to reach theaters, I’m intrigued by some of the clever marketing and promotional techniques they’re using. The interactive trailer for the film seems to fit perfectly with Scott Pilgrim’s unapologetically geeky spirit. What seems especially notable here is that much of the supplemental material that normally would have been put on the DVD (making-of documentaries, director’s remarks, cast interviews) is now being repurposed as promotional material (danger: you really could spend an afternoon playing with the interactive trailer). NewTeeVee has an excellent discussion of how the interactive trailer was produced. On a related note, these fictitious movie posters–based on the action-film career of one of the movie’s key characters–are also goofy fun.
- Via Deadline Hollywood Daily, an interview with James Cameron about the Avatar sequels and about his process in producing some of the “extra” scenes for the Avatar DVD.
- Cinematical also has a discussion of the trailer for “internet sensation” Fred Figglehorn (played by Lucas Cruikshank) and the planned Nickelodeon movie, simply titled Fred: The Movie. Fred’s videos receive millions of views on YouTube, which suggests this could turn into a sleeper hit.
- Martin Scorsese discusses why he is doing more TV work, including directing episodes of a series for HBO.
- Jim Emerson provides yet another overview of the responses to Christopher Nolan’s Inception.
- Cinematical has a discussion of Fox’s decision to participate in BlogHer. Money quote: Fox executive Mary Daily remarked that “”mommy bloggers are the most fertile marketing demo to come along since comic book geeks.” Related: Steven Zeitchik discusses this week’s box office battle between Julia Roberts and Sylvester Stallone in terms of the genders of their target audiences. Hoping to come back to this issue in a longer post later today.