Scott Pilgrim Knows the Weather

I’m becoming increasingly engaged by the Scott Pilgrim hype, in part because of the self-aware nature of much of the promotional material, including the “interactive trailer” that I mentioned a few days ago.  What seems to work well, for me at least, is that the advertising seems especially adept at engaging multiple audiences–Michael Cera fans, nostaglic gamers, fans of the original comic book–in pretty creative ways.  But one of the oddest bits of promotion I’ve seen features Jason Schwartzman and Micheal Cera doing the weather forecast for Atlanta’s Fox affiliate.  It’s funny and just a little strange, especially for me, as a former Atlanta resident.

Although this promotional segment can’t be said to have been “authored” by the filmmakers behind Scott Pilgrim, it’s fun to watch Schwartzman and Cera playing with the relatively naturalized codes we associate with weather forecasting: reading high and low temperatures, detailing the five-day forecast, and standing by as busy, often surreal graphics play in the background, with the two of them having the most fun with a school bus that incongruously shoots past several times. In places, Cera seems a little lost, standing on the periphery of the screen, but it did make me laugh several times.

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