Flow TV Book Has Arrived

Like Jonathan, I am very happy to have finally received my copy on Flow TV: Television in the Age of Media Convergence, edited by Michael Kackman, Marnie Binfield, Matthew Thomas Payne, Allison Perlman, and Bryan Sebok.  My contribution, “Representing the Presidency: Viral Videos, Intertextuality, and Political Participation,” attempted to make sense of the evolving strategies being used by political participants of all types to engage with the 2008 U.S. Presidential election through the production of videos that infused politics and popular culture, following up on a short essay I’d written on the ground-breaking “Vote Different” for Flow’s online journal and a co-written article with Rich Edwards that found its way into First Monday.

Although the book “took its sweet time” navigating the path to publication, as Jonathan puts it, the delay may have served me well in that it allowed my article to serve as a coda to some of the research I was doing at that time.  It also makes me want to revisit how the grounds have shifted when it comes to political video: what happens now that the Democrats are no longer the insurgent or oppositional party?  How have the Tea Partiers mobilized the powers of popular culture to support their opposition to the Obama administration?  I began to hint at some of those questions by looking at Mike Huckabee’s use of Chuck Norris to give muscle to his campaign, but there is much more work to be done.

The collection itself is a fantastic one, with essays very nicely juxtaposed to speak to questions about the implications of media convergence, and I’m pleased to be included in such good company, with essays by Jason Mittell, Derek Kompare, Heather Hendershot, John Corner, Hector Amaya, and many others.  I only wish I could have been at this year’s Flow Conference to toast the book’s launch with the writers and editors who helped put it together.

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