Friday Links

I’m putting the finishing touches on my presentation for the Media in Transition conference at MIT (which, I’m hoping, will also quickly turn into a journal article). I had a great experience at MIT 5, and I’m looking forward to going back. This year’s theme, “Unstable Platforms: The Promise and Peril of Transition,” is perfectly aligned with some of the research I’ve been doing, which should make the event even more productive. In particular, I’ve been thinking about how mobile TV and movie platforms are being marketed and the implications of those promotional techniques. For now, here are some links:

  • Via Chris at News for TV Majors, TV Guide’s discussion of the decision by many TV stations to place show-specific Twitter hashtags in a bottom corner of the TV screen to encourage live viewing (and discussion) of the shows.  The TV Guide article states that the first channel to display a Twitter hashtag during its programming was Comedy Central during the Donald Trump roast.
  • Nielsen has an interesting report on trends in media viewing. One aspect that surprised me was that TV viewing among African-Americans is significantly higher than any other ethnic group. Other surprising details: spending on TV advertising actually increased by 8% over the last year.
  • Hulu is expanding into Australia, and the Sydney Morning Herald anticipates that it will “shake up” TV viewing practices in that country.
  • Both New Tee Vee and Home Video Magazine discuss a recent report by Google researchers, “A Window into Film,”  which argues that interest in viewing movies on Netflix has increased dramatically, while searches for pirated movies have actually declined. Without seeing the report myself, it’s hard to know what the data reveal, but both articles offer similar conclusions that interest in owning DVD copies of movies has declined considerably.

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