The Daily Show on Bookstores

Via Tech Crunch, a sketch from The Daily Show, in which Jon Stewart and John Hodgman discuss the closure of Borders Bookstores, which they attribute to internet distributors such as Amazon and e-readers such as the Kindle.

There’s even a joke toward the end in which Stewart suggests turning Borders into a historical tourist attraction (as in the Onion video about Blockbuster from a few years ago). This one isn’t as funny as the old Onion video, but I think it taps into ongoing perceptions about the decline of physical media and, in this case, about a decline in print literacy as well. There’s also the implication that bookstores are inconvenient and that people would rather stay at home (Hodgman’s suggestion that Borders could transform itself into a bunch of living-room-like pods).

It’s odd to watch the video because I don’t really see myself in the characterization they create in the video–I like going to bookstores and I’ve been holding out on getting a Kindle because I really like physical copies of books, for a lot of reasons–but at the same time, I’ve probably been in a Borders once in the last six months, and I can’t remember the last time I bought a book in a bookstore. As I’ve mentioned before, I don’t think Borders was solely a victim of the shift away from physical media, but their closure certainly reinforces the narratives that are being presented in this vido.

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