Qwik Change

Well, that didn’t take long. In case you missed it elsewhere, Netflix has decided to abandon its plans to spin off its DVD-by-mail service into a separate company. I said at the time that it was a bad idea, and I’m still convinced that it was a boneheaded choice, one that failed to grasp the significance of Netflix’s much deeper catalog of DVDs.

The announcement that Netflix was abandoning its Qwikster plans was much more succinct than the original announcement, suggesting that the company was still recovering from the bad press. Brian Stelter has a good overview of what went wrong, noting that Netflix is in the process of creating even more original programming (including discussions to revive cancelled TV series).

More later hopefully, but I’m in the midst of some serious deadlines.

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