Special Effects at In Media Res

In Media Res is focusing its lens on special effects this week, with a series of clips organized by Bob Rehak, Dan North , and Michael Duffy. I have been invited to contribute a clip, and my post, “Avatar Comes Home: 3D and the Death of DVD,” will appear on Thursday. My post will be looking at the challenges that 20th Century Fox faced in selling the Avatar DVD, given that the movie¬†was marketed as offering an unprecedented 3D theatrical experience. Advertisements for the Avatar DVD also faced the challenge of selling DVDs in an era in which audiences have begun to question the necessity of collecting movies, especially given the new forms of access promised by digital delivery. I’ll save further details for later when my curator’s note goes live, but I recommend checking out all of this week’s clips.

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