Window Treatments

Just a quick pointer to a couple of articles discussing some of the changes in the “windows” determining when and how DVDs will be available for rental via Netflix:

  • First, Warner has further stretched the so-called retail window for Netflix and Redbox from 4 weeks to 8. Because Netflix and Redbox have been seen as cannibalizing DVD sales, Warner required them to wait four weeks after a film was available for purchase to make it available to rent. Ryan Lawler at New Tee Vee seems to think this will have little impact on any of the major rental services.
  • Second, (in a related story) HBO has announced that they will no longer be selling DVDs directly to Netflix. This decision further illustrates the principle that HBO now sees the streaming and DVD service as a direct competitor, a reasonable argument given that HBO is increasingly focusing on delivering mobile content, while Netflix has been setting its sights on creating quality programming through its production of Lilyhammer and House of Cards, as well as new episodes of Arrested Development. Worth adding, Netflix, by one measurement, would rank as the 15th most watched TV channel. Netflix will still be able to buy HBO DVDs at retail and “rent” them through its DVD-by-mail service, but that will be far more costly, of course.

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