My article, “Make any Room Your TV Room: Digital Delivery and Media Mobility,” has been published by Screen and is now available online. The article addresses the ways in which digital movie delivery tools–whole house DVRs, movie apps, etc–have been promoted. The project began as I became fascinated by a series of advertisements, including Direct TV’s “Robots” and “Love Match” ads, as well as several others that seemed to be promoting the idea of individualized media consumption, even in situations where families are gathered together in the same space (Verizon’s “Shining Star” Christmas ad is a good example of this, but I can’t find it right now). As a result, these ads seem to serve a pedagogical or teaching function, demonstrating for us as viewers how we might integrate these new technologies into our homes and our lives. The research builds upon Lynn Spigel’s fantastic work on 1950s television, which explored how advertisements for TV sets helped to model how families could integrate TV into the home.
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