Are We “Bored” with 3D

Somehow I lost track of the fact that my interview with Craig Lindsey about “3D Boredom” was published in Raleigh’s Indy Weekly. I think Craig asked some really good questions and did an excellent job of paring down a thirty-minute conversation into a good discussion of the issues. I still find myself going back to one or two basic observations about the place of 3D in the entertainment economy:

First, I still see it playing a key role in driving the transition to digital projection in theaters, both in the United States and especially abroad. That’s going to continue for a while, especially as the number of 3D screens in China increases dramatically over the next decade or so.

Second, in terms of consumer interest, I think we’ve reached the stage where consumers and studios alike will be making cost-benefit analyses to determine if the 3D will be worthwhile. For consumers, in particular, they are beginning to ask if the extra $3-4 per ticket worth it. The answer, I’d argue is far more complicated than simply an aesthetic appreciation of 3D or a decision about whether a film “needs” 3D (although those are factors).

In general, though, I’ll say that the conversation with Craig was a fun, engaging, and productive one, and I hope you enjoy his synthesis of it.

Leave a Comment

Subscribe without commenting