Redbox at Home

Just a quick note to point out that new details have emerged about the Redbox streaming video service. New Tee Vee reports that monthly subscriptions start at $6 a month, and that an $8 monthly subscription will also entitle users to four credits for kiosk rentals. Users will be able to access their Redbox streaming accounts from up to five devices, and the service will also offer video-on-demand rentals for as low as 99 cents. When I was completing my journal article on Redbox for the Canadian Journal of Film Studies, I finished by pointing out that Redbox would eventually move into streaming, so it will be interesting to see how they complement/compete with Netflix, YouTube, and others who are already doing streaming. If their listed prices are any indication, it’s possible that the service will continue to drive down the perceived value of digital video rentals and purchases even further.

Also worth noting is the fact that Redbox, rather than paying a flat fee for content (like Netflix does), will be paying for content based on the number of subscribers, a move that several studio executives have opposed in the past. Home Media Magazine has a good overview of some of the industrial implications of Redbox streaming.

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