Buying Into Indie…

Just a quick pointer to the news that acclaimed independent filmmaker Hal Hartley has announced that he is offering a couple of new perks for people who give to the Kickstarter campaign for his upcoming film, Ned Rifle, the third in a trilogy of films including Henry Fool and Fay Grim. Namely, he is allowing supporters to collect territorial theatrical rights to the film. For $3,000, you can have the rights to Hungary, while Spanish-speaking Latin America would cost $9,000, to name two examples (though rights to Canada, Israel, and many other countries are also available).

So, if you thought you could sell Ned Rifle in Canadian theaters, you’d pay in advance for those rights and then all revenue you collected from ticket sales would be yours. As Scott Macauley reminds us in his Filmmaker Magazine article, plenty of tech vendors already use Kickstarter for these kinds of pre-sale agreements, so why not filmmakers, too? In some ways, I don’t think this is vastly different than the practice of foreign pre-sales that many indie filmmakers have used in the past (see Edward Jay Epstein for the most thorough explanation of this practice). Hartley is still retaining DVD and all other distribution rights (TV, VOD, etc.), but it is a fascinating opportunity for someone who has connections with theaters in a given country or region.

More compelling is Hartley’s frank analysis of movie distribution and how his Kickstarter perks fit within that. He explicitly denies that he he is doing anything “revolutionary” here and also suggests that he isn’t trying “buck” the theatrical system that had existed. Instead, he describes this as a continuation of what he has always done: a limited theatrical release that helps to promote other formats, whether a cable TV screening, DVDs, or VOD.

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